Club Heritage
Why a Club's Badge Redesign Almost Always Sparks Backlash
A club I followed for years unveiled a simplified badge that, on paper, made complete sense, cleaner lines, better legibility...
Blog
Everything we have published, newest first. Tactics breakdowns, coaching notes, and the occasional disagreement with advice that sounds right but does not hold up on matchday.
Club Heritage
A club I followed for years unveiled a simplified badge that, on paper, made complete sense, cleaner lines, better legibility...
Coaching Notes
A rough pre-season rarely announces itself with a bad result early on, since preseason friendlies are notoriously unreliable...
Youth Football
I tracked ball touches for a group of nine year olds once, purely out of curiosity, comparing a full eleven a side match...
Youth Football
Parents at the side of a youth match almost always ask me about the same player, the one who just scored twice and looks...
Fan Culture
I once assumed the fiercest rivalry I grew up following started with some legendary match, a controversial refereeing decision,...
Fan Culture
My grandfather used to say you could tell how a match was going without watching a single minute of it, just by standing...